Welcome to Ohio: Hell is Real | Illustration & Merch Design

A true landmark of the Midwest, the Hell Is Real billboard can’t be missed if you’re driving on the highway between Cincinnati and Columbus.

While working at Heart Mercantile, I was tasked with illustrating a design that could be applied on a variety of goods, including apparel, mugs, stickers, and more. It quickly became their best-selling collection, garnering hundreds of pre-orders before officially releasing and even offered in wholesale quantities to other stores in Ohio.